TPD Claim Support — Case Study

The Brief

Own the full marketing stack for a Brisbane insurance claims specialist, end to end: video, brand voice, website, SEO and paid social — with no separate agency or specialist to hand off to.

The Approach

Built the site's brand-first design combining WordPress/Elementor with custom HTML/CSS, rather than a templated theme. Wrote and shot the ad creative for distinct audience segments, layering SEO and Meta Ads on top of that foundation rather than bolting them on separately. Developed a keyword strategy targeting by geography, position, age and situation to reach the right clientele in the right searches.

The empathy-led ad variant ran at roughly double the CPC of the compliance-focused post — a finding that directly shaped which creative kept running.