Paid Social & Meta Ads

Writing and scripting ad creative targeting distinct demographic funnels — an empathy-led variant reads completely differently to a compliance-driven one, and the campaign is built around that split, not one generic ad running everywhere.

Audience segmentation, testing, and iteration based on what's actually converting, not a set-and-forget campaign.

Running variants against each other and killing what underperforms — the empathy-led ad variant on TPD's campaign ran at roughly double the CPC of the compliance-focused post, and that finding directly shaped what ran next.

Real cost-per-click and impression data, reported honestly — including where the attribution chain stops.